What is SNAP?

This guide was originally published in October 1984 and subsequently updated periodically. The Specifications for Newsprint Advertising Production (SNAP) are designed to improve reproduction quality in newsprint production and provide guidelines for the exchange of information. SNAP is intended for advertisers, advertising agencies, publishers, pre-press managers, material suppliers, and commercial and newspaper printers. The specifications pertain to proofing and coldset printing by offset lithography on webs of newsprint grade paper (e.g., newspapers, pre-printed advertising inserts, and other printed materials). SNAP is not intended for magazine, catalog, packaging, or direct mail printing, nor is it intended for sheetfed, gravure, or heatset web offset processes. Other specifications have been developed to provide guidance for these processes. 

Why Use SNAP?

Effective communication among those involved in the reproduction process ensures that the ideas of the designer and art director are printed in an accurate, efficient, and timely manner. SNAP provides guidance for the following professionals:

	Designers	Merchandisers and trade shop personnel
	Art directors	Pre-press professionals
	Ad agencies	Print production experts
	Editors	Service bureau representatives
	Print buyers	Electronic Pre-press studios
	Marketers	Printer and Media Companies
	Color separators	Material suppliers to cold-set printers

Download the latest edition of the SNAP Cold Set Printing Standards, August 2011 version.

The custom Revised* SNAP 220 profile or SNAP 200 profile defines the standard SNAP color space for newspaper advertising. Use to profile photo and design files with accurate color for newspaper advertising. These profiles are now available for lower 'Total Ink Coverage' (TAC) to accommodate for lower basis weight newsprint and higher GCR.

            Purchase the SNAP Certificate application On-Line